5 November, 2015
barnaclínic+ promotes its services in the International Medical Travel Exhibition and Conference (IMTEC) Dubai
On 7 and 8 October, a fair specialising in medical tourism was held in Dubai International Medical Travel Exhibition and Conference (IMTEC). The Turisme de Barcelona management, under the Barcelona Health programme, carried out this first joint international promotion with the Barcelona Medical Agency (BMA).
The Barcelona delegation, headed by Jordi William Carnes, CEO of Turisme de Barcelona , and Marta Fernández as representative of barnaclínic+, met with the Dubai health authorities during the fair (Dubai Health Authority) to promote Barcelona as a health destination.
barnaclínic+ took the opportunity to present its services brochure and value proposal to the authorities, as well as to other potential collaborators, insurers, hospitals, medical providers and other intermediaries in the area and countries in the Persian Gulf.
On analysing the success of this first promotional event in Dubai, Jordi William Carnes said that he sees “a strategic segment which can advance, even more, in tourist deseasonalisation”, in the health sector with the objective of “capturing more valuable touristic activity with more spending power”.